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What the J.Peterman catalog can teach you about hyper-creative product descriptions

Episode Summary

Creative product descriptions like J. Peterman’s aren’t for every DTC brand––but they might be for yours.

Episode Notes

“This innocent-looking shirt has something which isn’t innocent at all: touchability. Heavy, silky Italian cotton. A fine, almost terry cloth-like feeling. Five-button placket, relaxed fit. Innocence and mayhem at once.”

If you’re a Seinfeld fan, you may recognize that product... (Read more).