Creative product descriptions like J. Peterman’s aren’t for every DTC brand––but they might be for yours.
“This innocent-looking shirt has something which isn’t innocent at all: touchability. Heavy, silky Italian cotton. A fine, almost terry cloth-like feeling. Five-button placket, relaxed fit. Innocence and mayhem at once.”
If you’re a Seinfeld fan, you may recognize that product... (Read more).