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Vacation by Poolside Fm's viral launch shows DTC brands how to do things better

Episode Summary

Vacation’s launch is rife with clever marketing strategies cloaked under Poolside FM’s perpetually laid-back approach.

Episode Notes

Mastering the viral launch strategy: Vacation by Poolside FM
 

In April, Poolside FM, an app and internet radio station that transports you back in time with its 80’s aesthetics and upbeat beachside music, crossed over to the physical product realm in the ... (Read more)