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Twitch creators partnerships: How brands can get started

Episode Summary

Viewers spent 81 million hours on 'Just Chatting' content—23 million more than Fortnite—expanding Twitch beyond gaming, strengthening the case for brands to get in on Twitch sponsorships.

Episode Notes

"Twitch is an untapped reservoir for doing good."

Maya Higa is a Twitch streamer of another kind: She doesn’t play video games. 

Now known as a conservationist and falconer, Higa started her Twitch channel in 2019 after a few friends saw her singing videos on Instagram and encouraged her to start live streaming. Now, as of this writing, she has 418... (read more)