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Tracking energy use the smart way, the story of Mysa

Episode Summary

Mysa Smart Thermostats used influencer marketing to not only improve their brand awareness but strengthen equity, breaking into an untapped market.

Episode Notes

In 2014, energy waste and consumption in North America was on a troubling upward trend. 

Combating energy waste became a massive movement that saw large players like Nest, Ecobee, and Google enter the fray. Competition increased as brands ...(Read more).