Peloton was poised to become the pandemic fitness brand of choice because of its investment in the community; see how they did it.
The cookie apocalypse is here, and it’s going to change advertising as we know it.
But with change comes opportunity. The loss of one channel as you’ve come to rely on it is a chance to build a new pipeline.
Depending on your product and category, community building—or, in some cases, community listening—may be the long-term play that can make up for some of the short-term revenue loss... (Read more)