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The future of ecommerce livestreaming: Lessons from China's selling machine

Episode Summary

With so much of China’s ecommerce revenue fueled by livestreaming, it’s only natural to wonder if the trend will hit North America and Europe in the same way

Episode Notes

“Five, four, three, two, one,” she says before the consumer floodgates open, and her product deal is released. Viewers of Huang Wei’s nightly Livestream can’t click fast enough to buy; the host’s featured products sell out in mere minutes. If her audience pleads for more discounted products in the chat, she’ll advocate for them, asking her off-camera producers to deliver. Sometimes... (Read more)