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Meal-Kit world dominance vs. high customer churn

Episode Summary

HelloFresh was established with one goal and one goal only: worldwide domination of the burgeoning meal-kit category. Since the beginning, HelloFresh has been all business.

Episode Notes

Depending on whom you ask, the HelloFresh ascent to the top of the meal-kit subscription category is either “admirable” or “brutal.” 

Contrary to the passionate founder lore that seems almost ubiquitous within the startup world ... (Read more).