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Jason Wong of Doe Lashes on using bundles to boost AOV

Episode Summary

While Jason initially brought lash bundles onto the scene to raise AOV, Doe has since discovered that their bundles provide the brand with plenty more benefits. 

Episode Notes

As you’ve likely noticed, product bundling has become an increasingly popular strategy used by eCommerce merchants to boost average order value (AOV). 

This trend is happening for good reason: Bundles perform phenomenally... (Read more).