BANKNOTES minted by #paid

How to wean your ecomm brand off paid ads

Episode Summary

We can’t escape the truth: People don’t want to see ads online. They want to scroll their social feeds to see what their friends are doing.

Episode Notes

“Don’t build your house on rented land.”

It’s an old marketing adage that’s finding new relevance for DTC founders and marketers who rely on paid social for a huge chunk of their revenue. 

Paid social is a ... (Read More).