The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.
You’ve seen it: the pink pan.
Its beauty calls to you: Touch me. Caress me. Cook something delicious with me.
You want to feel its terracotta texture under your fingertips. You want it to reproduce your grandmother’s signature dish. You want it to help you become the master chef-in-quarantine you know you can be.
It’s called The Always Pan. And it seems like it’s everywhere, all the time.
Read the full article here: https://hashtagpaid.com/banknotes/how-the-always-pan-inspires-authentic-user-generated-content