Since 2011, MeUndies has sold more than 17 million pairs of underwear––nearly 25% of which were purchased in 2020. So … how did they do it? How did they convince people to invest in a subscription for underwear?
If you’re one of 40,000 MeUndies superfans, you may have upwards of 50.
In MeUndies membership time, that’s more than four years of brand loyalty and a drawer overflowing with MicroModal, “softer-than-soft” underwear. Some people have replaced ... (Read more).