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How MeUndies convinced people they need an underwear subscription

Episode Summary

Since 2011, MeUndies has sold more than 17 million pairs of underwear––nearly 25% of which were purchased in 2020. So … how did they do it? How did they convince people to invest in a subscription for underwear?

Episode Notes

If you’re one of 40,000 MeUndies superfans, you may have upwards of 50. 

In MeUndies membership time, that’s more than four years of brand loyalty and a drawer overflowing with MicroModal, “softer-than-soft” underwear. Some people have replaced ... (Read more).