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How DTC brands can use packaging as an innovative branding medium

Episode Summary

Packaging is the first physical touchpoint between your business and your customer. Plus, it’s the only marketing channel that reaches 100% of your customers. 

Episode Notes

Packaging is an expense that’s often left to the last minute. It’s a problem that’s solved reactively rather than proactively. 

For many eComm retailers, that’s a lost opportunity. Packaging is the first physical touchpoint between your business and your customer. Plus, it’s the only marketing channel ... (Read more).