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How Chevrolet cultivated lifelong consumers through the Transformers franchise

Episode Summary

Transformers: a GM ad in disguise

Episode Notes

In 2007, Michael Bay directed a film that turned out to be more impactful than the explosions in its trailer. Both for a worldwide fan base and a car company struggling to sell their signature muscle car. 

It was a film boasting a huge cult following, massive ... (read more).