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Episode 5: BANKNOTES News (August 18, 2022)

Episode Summary

Investment in the metaverse isn’t slowing down! This week, Metaverse focussed company TerraZero announced a partnership with tech, gaming and AI media and event company VentureBeat. The two companies will build a Metaverse event center and corporate showcase environment in Decentraland. As companies continue to invest in Metaverse projects, consumers continue to engage. 74% of US adults are joining or considering joining the Metaverse. And, by 2026, 25% of people will spend an hour in the Metaverse per day. Another week, another round of updates to social media platforms that marketers need to keep an eye on. A lot’s been happening in social media recently, but not all of it is going to be earth-shattering. Recent trends—like Facebook getting away from long-form video—highlight why social media diversification is key. BANKNOTES took a deep dive into the latest updates across Instagram, TikTok, YouTube, Twitter and Snapchat. Believe it or not, Cyber Week is right around the corner. And though the economy has slowed, there’s still billions in potential revenue up for grabs during the holiday shopping season Brands can’t underestimate the importance of creator marketing when planning their cyber week campaigns. In fact, consumers are 71% more likely to buy products after seeing positive reviews on their social networks. BANKNOTES breaks down how to get the most out of your creator campaigns for Cyber Week over at banknotes.link/cyberweek

Episode Notes

Investment in the metaverse isn’t slowing down!

This week, Metaverse focussed company TerraZero announced a partnership with tech, gaming and AI media and event company VentureBeat. The two companies will build a Metaverse event center and corporate showcase environment in Decentraland.

As companies continue to invest in Metaverse projects, consumers continue to engage. 74% of US adults are joining or considering joining the Metaverse. And, by 2026, 25% of people will spend an hour in the Metaverse per day.

Another week, another round of updates to social media platforms that marketers need to keep an eye on.

A lot’s been happening in social media recently, but not all of it is going to be earth-shattering. Recent trends—like Facebook getting away from long-form video—highlight why social media diversification is key. 

BANKNOTES took a deep dive into the latest updates across Instagram, TikTok, YouTube, Twitter and Snapchat.

Believe it or not, Cyber Week is right around the corner.

And though the economy has slowed, there’s still billions in potential revenue up for grabs during the holiday shopping season 

Brands can’t underestimate the importance of creator marketing when planning their cyber week campaigns.

In fact, consumers are 71% more likely to buy products after seeing positive reviews on their social networks. 

BANKNOTES breaks down how to get the most out of your creator campaigns for Cyber Week over at banknotes.link/cyberweek

Episode Transcription

Welcome to this week’s episode of Banknotes news for the week of August 18, 2022. 

Each week we provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check banknotes.co for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts.

So here’s what we’re keeping tabs on this week …

Investment in the metaverse isn’t slowing down!

This week, Metaverse focussed company TerraZero announced a partnership with tech, gaming and AI media and event company VentureBeat. The two companies will build a Metaverse event center and corporate showcase environment in Decentraland.

As companies continue to invest in Metaverse projects, consumers continue to engage. 74% of US adults are joining or considering joining the Metaverse. And, by 2026, 25% of people will spend an hour in the Metaverse per day.

Read more over at banknotes.co

 

 

Another week, another round of updates to social media platforms that marketers need to keep an eye on.

A lot’s been happening in social media recently, but not all of it is going to be earth-shattering. Recent trends—like Facebook getting away from long-form video—highlight why social media diversification is key. 

BANKNOTES took a deep dive into the latest updates across Instagram, TikTok, YouTube, Twitter and Snapchat.

Read more over at BANKNOTES.co        

 

 

Believe it or not, Cyber Week is right around the corner.

And though the economy has slowed, there’s still billions in potential revenue up for grabs during the holiday shopping season 

Brands can’t underestimate the importance of creator marketing when planning their cyber week campaigns.

In fact, consumers are 71% more likely to buy products after seeing positive reviews on their social networks. 

BANKNOTES breaks down how to get the most out of your creator campaigns for Cyber Week over at banknotes.link/cyberweek

 

 

Don’t forget to sign up for the upcoming BANKNOTES webinar, which will unpack how to get started on market research.

Join BANKNOTES editor in chief Ian Leslie as he speaks with Rachel Swanson, founder & principal at Method + Mode.

Swanson will discuss the importance of market research and how best for any business, regardless of size, to get started with a research project. Sign up for the webinar at banknotes.link/webinars 

Thanks for listening to this week’s episode of BANKNOTES NEWS. Subscribe to   stay on top of the latest digital trends for  ecommerce, retail, and the creator economy.See you next week.