Tune in for Episode 1 of BANKNOTES news! Each we’ll be provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check banknotes.co for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts.
Tune in for Episode 1 of BANKNOTES news!
Each we’ll be provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check banknotes.co for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts.
Read more over at http://banknotes.co/
Welcome to this first episode of Banknotes news.
Each we’ll be provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check banknotes.co for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts.
So here’s what we’re keeping tabs on this third week of July 2022.
Facebook, Instagram CPMs drop for a second consecutive holiday weekend
According to data collected by Gupta Media, ad CPMs for Instagram and Facbeook for July 1-4 decreased from $6.43 in 2021 to $5.94 in 2022, a decrease of 8 percent. This is the second consecutive holiday weekend of ad cost declines, replicating what was seen over Memorial Day weekend.
But while July Fourth CPMs were down year over year, Gupta reports advertisers actually saw the cost of a business gaining a click (CPC) to their website increased by more than 46 percent to 95 cents a click.
Head over to Banknotes.co for more on this and some thoughts on why CPCs increased.
YouTube announces partnership with Shopify
TechCrunch reports that select creators can now link their Shopify store to their YouTube channel. According to TechCrunch, creators who link their stores can display their products across their channel and leverage Shopify’s real-time inventory syncing. Additionally, creators in the US can now enable onsite checkout to allow viewers to complete their purchases without leaving YouTube.
The continued connection between eCommerce platforms and distribution channels is something we’ll all be watching closely.
How Title IX has empowered female athletes to become creators and entrepreneurs
This year we celebrate the 50th anniversary of Title IX, a law that was passed in 1972 to prevent gender discrimination in the U.S. educational athletic system. It gives equal access and rights to both genders for educational programs, activities, and federal financial assistance.
This week Banknotes looked at what Title IX has meant not only for women on the athletics fields but also in helping them grow as creators and entrepreneurs.
“I have a teenager who has hopes of playing soccer in college and she has been born to a world where athletes she likes are communicating directly to her, teaching and reassuring her, and motivating her,” said Matt Peek, VP at Parkside Collectibles, a leader in promoting the National Women’s Soccer League. “For most, they are doing little more than living their lives and sharing short stories but the impact is massive.
Read more on this over at Banknotes.co
And finally …
Gwella banks on creators and influencers to win success in edible psychedelics market
Banknotes spoke with Gwella about how the company is using creators and alternative advertising campaigns and channels to promote their new psychedelic gummies.
Yes these are completely legal, but even so gaining traction via typical channels is tough.
“Paid ads in this space are difficult despite being a completely legal product,” said Stefany Nieto, co-founder and COO of Gwella.
Head over to Banknotes and search Gwella to learn more about how the company is looking to gain traction in this emerging market.