Retail brands are starting to implement gamification features. So what does that mean for everyone else?
Remember back in 2016 when what felt like everywhere you went people were glued to their phones, huddled together in groups, and trying to catch a nearby Pokémon?
App-based Pokémon Go offered huge lessons to brands everywhere on what happens when you combine community, offer rewards for doing certain actions, and having fun doing it. More on that in a minute ... (Continue).