What happens when a creator uses their platform to slam your product? Or takes issue with a creator campaign you’ve launched? Keep reading for the good, the bad, and the ugly in crisis communications involving creators.
The Age of the Creator is here.
People have never had as much choice as they do now when they’re deciding what to buy. Americans see an estimated 4,000–10,000 ads per day. Likely as a result of the swelling influx of ads, 45% of people ... (Read more).