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2021 Influencer marketing trends

Episode Summary

What are the unorthodox trends gaining traction in 2021? We’ve sifted through the data to uncover exactly what’s going on.

Episode Notes

Have you noticed a subtle shift in the way people talk about discovering brands? 

It used to be: “I read about…” 

These days, you’re more likely to hear: “I heard about…”

Why the difference? 

The answer is simple. We like to say “heard” when... (Read more)